A postal mailing has a physical presence that cannot be ignored. Your direct mail piece IS going to get into your recipients home and it IS going to be more noticeable than a mailbox entry, waiting patiently to be opened on whatever is your device of choice.
POST CARD MAILINGS PLUS
A place that needs sorting in the most efficient way possible which usually means a mass deleting session of anything even remotely ‘salesy’ plus if there’s time – a good bash at unsubscribing from a few lists as well! Delivering a presence Add to that, offers, cross-sell, abandoned shopping cart reminders, and a zillion marvellous products that you really must buy and it becomes one of the busiest places in your virtual world. It’s a free for all channel that covers everything from important work tasks, enquiries and schedules to doctors appointments, delivery notifications and newsfeeds. Managing your inbox can seem like a never ending task that is impossible to get under control. The sheer volume for one & can you even imagine!? While email marketing has its merits (and it does) it also has some issues that you simply don’t get with physical mail. The reason why postal campaigns have weathered the storm of digital influx is down to a few key factors: Email overload It’s not only down to the headache of GDPR.
2019 is seeing a steady increase in direct mail marketing campaigns and in particular the use of postcard mailings.īefore we take a closer look at the versatile little gem that is the postcard, it’s important to understand just why physical mailings are on the increase again. Email, Direct Mail and the Punchy Postcard Mailingĭirect mail is back… but then, did it ever actually go away? Not really and the reason is simple physical mail can do so much more than an email and without all of the ghastly GDPR implications that have haunted us over the last year or so.
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